Antwerp is about to experience a captivating new event that will set the nightlife on fire. Welcome to 'Smelt,' a unique and electrifying experience combining the groovy beats of funk, disco, and house music. As the creative mind behind this brand, I have crafted an unforgettable identity that perfectly encapsulates the essence of the event.

The branding journey for 'Smelt' began with a focus on playfulness, inspired by the infectious energy of funk, the vibrant colors of disco, and the pulsating rhythms of house music. The core concept revolves around the idea of transformation, akin to melting, where people from different walks of life come together to immerse themselves in the music.

The typography plays a crucial role in capturing the event's personality. Bold, playful fonts reflect the lively atmosphere of 'Smelt’.